Marga Weimans show, AIFW 2012 © Eva Bremer |
Weimans is known for her architectural shapes and experimental use of materials (you may have seen her work before during the exhibition 'Material World' in the Groninger Museum in 2011). After a mysterious countdown large sculpture-like dresses covered with printed fabrics entered the runway and made an impressive statement. The clothes were great, but I don't really want to talk about that. I was really impressed with the photographic elements during the show. Because photography was everywhere. Not only at the usual places such as the red carpet in the entrance, photographers trying to capture 'bn'ers' front row or the mountain of photographers at the end of the catwalk.
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Marga Weimans show, AIFW 2012 © Eva Bremer |
Where photography really surprised me was in Weimans overall setting. The whole background of the runway was a black and white image showing industrial shapes with graphic effects. This set the tone for the rest of the show. Because also on the fabric of the clothes the images returned. And you could even take them home as an original goodiebag; a box filled with A4 photographs that matched the look and feel of the collection. Graphic, abstract, geometrical, black&white and architectural. The images strong and complementary to the clothing. Nice detail is that Weimand photographed all the images herself, mainly in her hometown Rotterdam.
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Marga Weimans show, AIFW 2012 © Eva Bremer |
Eva Bremer
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